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What is the main AI use case in banks over the coming years?

Source: Economic Impact Survey

A survey conducted by Economic Impact (commissioned by Tenemos), which gathered information from 300 global banking executives across the commercial, retail and private banking sectors, found that the most valuable use case for AI among banks over the next 1-3 years will be improving user experience through greater customer personalisation capabilities. Are banks now recognising the importance of bolstering their customer experiences, in the face of growing competition from consumer-focused fintechs?